Hilton App: Revenue Boosting UX
Drove incremental revenue for Hilton’s mobile Shopping and Booking experience, achieving the app’s highest single-test lift generating $48M.
Expedia Smart Car Alternatives
Designed a dynamic upsell feature that surfaces alternative cars within a traveler’s budget, elevating the rental experience and driving measurable business impact.
Under Armour
Rewards Experience
Led the UX design for Under Armour’s first loyalty rewards program, shaping end-to-end email journeys and engagement campaigns that helped the program surpass 1 million members within its first few months.
AT&T
Cloudrunner
Led UX and process design for a full B2B Salesforce implementation that streamlined organization-wide sales workflows using out-of-the-box capabilities and industry best practices. My redesigned experience increased seller efficiency by 22 minutes per day and contributed to $1.6B in projected savings over five years.
